Week 9 Log

I started off this week on the November monthly newsletter. Mailchimp has the ability to copy and paste templates which is what we wanted to do in order to keep the newsletters similar to each other to maintain brand consistency. However, we had some goals for this months newsletter based off the data and insights from the previous one. We noticed that last months newsletter, the links that were clicked on significantly more than any other were the first two links viewers made it to. After that there was a severe decline in traction. 

With this in mind, I want to relay out the page to ensure the appointment scheduling options were the first link viewers passed. I also included the Part D checklist as one of the top links, so viewers can see what great and free resources Amanda offers along with her services. Following this, I laid out the previous months blogs in a column style instead of row by row in order to put them at the same spot on the blog. That way, hopefully, one blog won't receive more traction than another.

We also had the idea to incorporate recent articles that have been published in newspapers like the New York Times that shared issues people were dealing with because of changes being made to their Medicare and Medicare Advantage plans. We thought this would be a good opportunity to show that other people are struggling and that we don't want any of her viewers to be affected the same way. These articles perfectly connected to how Amanda's company connects that gap of confusion and ensures they are fully prepared and not blind sided in complex times.