Week 2 Log

This week’s goals began with tweaking the social media post and the blog from the previous week. After a few emails back and forth as well as some notes she left in our one drive I was able to make the appropriate updates to the content. Along with that I wrote this I wrote the first of the LinkedIn posts that would accompany the topic from the previous week.

Later in the week on Wednesday, I drove back to Easton and was able to meet my advisor for one of her community talks. Here I was not only given the opportunity to listen and see my supervisor in action, but I was also able to capture content to use for future posts.

Prior to this meeting the only visual content I had to work with were pictures taken off an iPhone. These weren’t bad pictures, but I wanted to take this opportunity to capture some nicer quality photos to display on her website and posts moving forward. I also tried to capture more meaningful photos. Some of my favorites included a moment captured of a man with his arm around his wife. Another being a man holding up his phone taking a picture of the slides my supervisor was presenting. Altogether the pictures I captured were more meaningful than just the average photo. This would then help make her site and posts seem more relatable than some of the AI generated content and lower quality images that were used prior.

After the talk was over, we published the first blog post which was also very exciting. It was the first overall for her page. We also posted the first Facebook post as well to her account. This reassured me that when doing this by myself at home that I had all the access set up correctly.

Following this meeting and throughout the rest of the week, I took the time to begin on the topic that would be posted the following week. This was the topic of the Medigap birthday rule. I was able to write the blog and layout the website, create the 3 series Facebook post (that will be posted as Facebook ads directed to specific states), and write the LinkedIn post.

Additionally, I took the time to carefully look through and edit 70 photos from the event that I used to make the content, as well as use for future content.

Finally, we met again on Friday virtually. Here I shared that the content would be done for next week by the end of the day. She also shared the idea that during the following week I could pick a topic to research that would help improve my skills moving forward. The topic that I picked was blog writing. She provided me a document of resources to review that would teach me some helpful tips regarding blog writing.