Week 8 Log

This week was a much lighter work load than previous weeks. With the goal of the webinar to be the following Thursday, my supervisor wanted this to be my main goal to complete. We set aside this weeks blog topic for another week in order to focus on the webinar. I finalized the LinkedIn post and the Facebook post for the webinar. Now having the experience that I had from working within meta business, I was able to set up and schedule this ad all on my own without the additional help. 

I made an engaging flyer for the webinar to accompany the information in the caption of the Facebook ad. After the image itself was review and approved by my supervisor, I published the campaign. This campaign was only targeted to Delaware and Maryland instead of all four states she typically targets. This way we could really push for people to join and learn more about Medicare and what Amanda and her company has to offer. 

I also went ahead and published the content from the previous weeks topic which included the blog, the Facebook post, and the LinkedIn post.

Another task given to me this week was to make some changes to the Part D campaign we had already published just to see if it made any difference in the overall traction of the campaign. Before making nay changes I logged the current analytics of the campaign as well as each ad individually. That way we could compare to the analytics of the future weeks. We reduced the amount of wording in the caption of the campaign and also reworded what was on the image of the post. The final change we made was to the wording in the headline where viewers would click to see the appointment options that Amanda offers.

My final task this week was to make changes to the Medicare Enrollment landing page from a few weeks ago. We wanted to make it as easy as possible for people to schedule an appointment. I moved the button for scheduling from the bottom of the sections to just below the header so that it was one of the first things they saw after reading the appointment option. I also removed a paragraph from the page that felt unnecessary and was just another thing in the way of people reaching the scheduling button. I made these same tweaks from the desktop version to the mobile version of the website and then published it. 

We ended the week with our weekly Friday meeting to go over all the stuff completed for the week as well as discuss what the goal was for the following week. The following weeks goal was to create the November monthly newsletter.