Week 6 Log

This week we started right off by sending out the Newsletter. With this being a pretty big deal because we were sending this to an email list that was 390 people long, we called and went over the details together. We began by trouble shooting some weird layouts that were happening on the mobile version of the newsletter. We did this by sending out test emails just to ourselves and then tweaking what we saw. 

After everything was set, we sent out the email. Mailchimp then generated a link that we were also able to incorporate into a Facebook post. This way we were able to still give people the opportunity to check out the newsletter and all it has to offer even if they might not have been on the email list. This may also encourage them to want to join in the future once we figure out the welcome email. 

After this I spent the week preparing for the next topic. This topic was another topic related to Part D. It was "Your Part D Review Checklist: 5 Things to Have Ready Before Open Enrollment." This week felt a bit harder to make the content more engaging. I decided to make several more Canva created visuals to go along with each of the 5 checklist items.

I took the Canva visuals and organized the blog layout. Following this I created several drafts for the Facebook post. With Open Enrollment being the week we put this topic out, the goal was to make this Facebook post another state targeted ad. I made 4 different state specific ads per draft. Some of the drafts subtly played with a difference in brand color layout depending on the state, some included the flag itself or called the state out, and some did both. This way I could give my supervisor options to figure out what she felt would best match her goals.

Along with these posts I also designed a downloadable checklist through Canva that we will include as a resource for those that see the post or read the blog. We met on Friday to go over the details of what would be included in the checklist and I spent the afternoon after our meeting beginning to design the layout. With the checklist I made 4 different drafts.