Week 3 Log

This week I began with reviewing any changes that needed to be made to the content after it was reviewed by my supervisor. I went through and made the changes as well as reorganized some of the layouts I had for the website. Additionally, my advisor wanted me to incorporate interactive buttons for the Maryland, Delaware, and Virginia sections of the blog. Adding this was actually very easy and made a great tool for a viewer to quickly access a certain part of the blog.

Being that I was able to make my changes and be done with last week’s topic earlier in the week, I was able to also start on this weeks topic sooner as well. On Wednesday I spent the day working on the blog post, the LinkedIn post, and the Facebook post for the following week. I was able to have these drafts done by the end of the day and be ready for review. Additionally, for the LinkedIn post, I wanted to try out the idea of making my own LinkedIn banners to accompany the posts. Previously I had just used images but I thought a banner style flyer to accompany the post would make it look even more professional and easier for the reader to know what the post is about.

With this blog post I incorporated Canva made diagrams to make the information more appealing to look at rather than looking at the same block-like style of information. I designed each layout on my own. I also used the same colors as the website already had in order to keep a concise brand image throughout the page as well.

Following this I also spent time reviewing the documents for this week’s topic to research. I had time to review three of the sources provided to me and I took notes on all three. I learned different styles of blog posts including comparison, Q&A style, listicles and more. I also began to better understand the use of SEO keywords and how to incorporate them throughout the blog post to have the web page appear higher on certain searches as well as find your target audience better.

Thursday morning, we met to go over posting the Facebook posts as ads for this week for the birthday rule. After about an hour and a half of trouble shooting, we were able to layout the way the ad and the ad set should be set up. Following this meeting I was able to set up the other two states ads and ads sets as well. We also spent time going over the actual content and found what we agreed to be a more concise Facebook image to promote as well.

During our final meeting Friday morning, I shared the things I had learned regarding blog writing and just restated the goals of the coming week, that being the Facebook, LinkedIn, and blog post and how I could incorporate some of my new knowledge into it. Later that day we spent about an hour trouble shooting some issues with the access to the Facebook campaigns that we had set up as well.

Lastly, I made an additional Facebook post for this topic because my advisor wanted to test what it was like to post the same topic more than once in a week. The second image/post would direct to all the same weblinks but just be designed slightly differently and posted on separate days.