Week 7 Log

This week I began with a call with my advisor to go over the details of the Facebook ad. The goal of this ad campaign was to be posted for an entire month rather than just a week like the previous campaign. We worked out the details and set a budget that the entire campaign. This campaign included 4 state specific ads targeting Delaware, Maryland, Pennsylvania, and Virginia. We spent time during our meeting to finalize the images for the posts, as well as make any edits to the verbiage for the captions. 

Prior to posting the two social media posts (the Facebook Campaign as well as the LinkedIn post) I also published the blog that accompanied this topic. That way I was then able to include the link to the blog in both posts. Following this, my supervisor and I went through the 4 different drafts I had created for the downloadable checklist. The goal of the checklist was to be a free helpful resource for her audience to use in order to prepare for the Part D review. We agreed upon one of the drafts and then changed some of the color choices to make it easy to print.

My supervisor then had me create a landing page for people to access in order to download the checklist. I designed the landing page so viewers could see what the checklist looked like first and then were able to click a button that would bring them to a separate page to both download and print the image.

After the landing page was created I was able to include the link in both social media posts and publish them. The Facebook post already had an image created, but prior to posting the LinkedIn post, I also created a banner image using Canva. I have continued doing this weekly  for the LinkedIn posts to make them prettier and eye catching while remaining professional.

This week I also began working on the following blog and social media posts. This blog topic was "When does a Medicare Advantage review make sense?". Throughout the week I wrote and designed images through Canva for the blog. Like every other week, I also designed a Facebook post and LinkedIn post to accompany the blog. I completed this by the end of the week in order to be reviewed by the following Monday.

On Wednesday I also had the opportunity to join my advisor in person for a resource fair at The Village at Providence Point. Here we were able to meet both potential future clients as well as network with other companies that were unfamiliar with MyHealthGap. We were able to set up future meetings with different companies as well to tell them more about what the company has to offer and discuss ways their companies could promote MyHealthGap. We even got two ladies signed up for the monthly newsletter as well as made connections with people who could be potential future leads as well.

Finally after the event was over, my supervisor had the idea to host a free webinar discussing Medicare topics. She wanted me to begin designing a Facebook post (which we would then publish as a short ad campaign) along with a LinkedIn post. Additionally, i offered to make the sign up link for the webinar using google forms which easily allowed me to connect it to a google sheet to track all the people that sign up for the webinar. I spent the rest of the week beginning on this content.