Week 5 Log

This week as always I made any changes to the previous weeks topic that needed to be made. After that, this week transitioned to something a bit different than usual. This week's goal was to begin the monthly newsletter. The topic for the newsletter was just to be a resource for the upcoming open enrollment.

With the newsletter I first began laying out what information I wanted to include as well as what order I felt it should be in. I decided to include:

• The header (which I made on Canva with an image from a previous event overlayed with a color and the title)
• A quick introduction of what October's content will include, including the open enrollment date
• The incorporation of "Medicare Myth of the Month" where the reader could play along and choose "Myth or Fact" to the prompt. The catch was that I placed the answer to the question at the bottom of the letter with the goal it would make people want to scroll all the way to find out. 
  • I trouble shot with this aspect quite a bit as well. I first tried to make it genuinely interactive where they could select an answer and it would pop up with the correct answer. The only solutions to this idea would lead readers to a separate tab to participate in the game through a "Survey" made to be a quiz. This didn't seem beneficial to the overall goal of having viewers stay and read the full newsletter.
• Following this I listed and linked the previous resources I had created from September. That way a new viewer just seeing this information has a reference as to what they would be getting in the future. 
• Just after this I placed the "What's to come" section where I shared the future topics that would be posted throughout the month.
• Next, I added in a list of the events that my supervisor would be attending and encouraged readers to come join her at these events. 
• Finally, I have the call to action section with her image, as well an additional section encouraging readers to reach out if they would like my supervisor to attend or host an event with their organization.
  • Of course just after this section I placed the answer to the Myth of the month.

This was goal for the layout. I spent the week not only organizing and trouble shooting with the newsletter, but I also created a welcome email as well. I thought it would be beneficial to create a link that would allow people to add themselves to the mailing list. That way we can post this link to our socials to grow our newsletter mailing list. With this, I designed the welcome email that would be sent to new subscribers right after they signed up.  We ended up holding off on this idea due to complications with the Mailchimp settings but its ready for Novembers newsletter.

This week I also got the opportunity to attend a networking event with my supervisor. We got to meet with and exchange information with several different medical groups including nursing homes, rehabs and more. While at the event we even spoke about adding an additional talk for the month of October.

Finally, I designed a landing page for the services my supervisor is providing right now. With her goal of wanting to focus a lot on Part D, she wanted to create a service that would differ from her usually consultations that we aim to schedule. This landing page will then be linked to future blogs as well as in the newsletter.